"Chinese fad" and The Driving Factors of "Chinese fad"
نویسندگان
چکیده
In recent years, the influence of "Chinese fad" or "guochao" as a fashion trend has been rising in China and world. is result combined force many factors. This article will first explain phenomenon fashion", sort out development process analyze driving These factors can be summarized into four aspects, namely social factors, marketing product economic Finally, I put forward my own thoughts on dilemma "China Fashion" brand.
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ژورنال
عنوان ژورنال: International journal of education and humanities
سال: 2023
ISSN: ['2770-6702']
DOI: https://doi.org/10.54097/ijeh.v7i2.5567